Stan has launched. A joint venture of Nine Entertainment Co. and Fairfax, Stan is believed to be a Netflix competitor, which is looking to evolve into a worldwide entertainment service.
Stan, which has a $10 a month price tag, is entering a market that’s already crowded, competing with the Australian service Quickflix, Foxtel’s Presto and the U.S. streaming service Netflix. Although it’ll launch in Australia in March, it’s thought the service already has up to 350,000 subscribers using it.
Netflix last week announce it had significant subscriber growth and revealed plans to spread to more than 200 countries, using its original series like Orange is the New Black and House of Cards along with the globally-licensed movies and TV shows.
Stan currently offers more than 750 titles, which includes Mozart In The Jungle and Transparent, which recently won a Golden Globe.
Come February, Stan will offer the Breaking Bad spin-off series “Better Call Saul”, and the service has content deals with numerous providers – ABC, BBC Worldwide, SBS, Sony and Viacom. Stan will be similar to Netflix in that it’ll offer a mixture of TV shows, movies and documentaries. And, when Netflix finally comes to Australia, it’s anticipated to offer more than a 1,000 titles.
Of course, this difference in volume doesn’t worry Mike Sneesby, Stan’s CEO. He feels those folks using Netflix will find some value in Stan. He said a group of early adopters were found in popular Internet forums to test the pre-launch beta trial. Their feedback has been extremely positive.
Stan faces more competition than just Netflix such as Presto, which offers a film library of more than 1,500 movies and more than 100 TV library titles for about $15 a month. Although it’s got a strong film title library, it’s gotten some flack from users that it only offers standard definition content. Stan, on the other hand, offers content in high definition.
The launch of Netflix, Presto and Stan in the Austrialian marketplace puts more pressure on Quickflix, an already established VOD service. In fact, Stephen Langsford, the CEO of Quickflix, said a visible competitor would benefit the embattled company.
With Stan launching in Australia, it means smaller services such as Quickflix will finally have a competitor that offers similar basic entertainment streaming service.
Langsford said he doesn’t see the influx of streaming services as being a bad thing for his company.