ViewLift recently launched its B2B streaming platform, giving viewers an easy way to find apps that let them enjoy TV and movies.
Ted Leonsis and Steve Case are former AOL executives that backed the idea with their investments. ViewLift has positioned itself to become the one-stop shop for the creation, the launch and the monetization of video apps that have been developed for access among different devices like TVs, tablets, gaming consoles, smartphones and over-the-top boxes.
ViewLift creates apps and digital channels that bring viewers and advertisers to various brands on more than 20 digital platforms without the reliance of cable companies or streaming services to dispense video content.
According to ViewLift, it has proprietary technology that will track and gauge the habits and viewing experiences of audience to better the performance of content and boost revenue.
SnagFilms’ CEO Rick Allen, which is the parent of ViewLift, said consumers and advertisers are moving more and more toward streaming video. He said the company has been developing apps for on-demand digital devices and keeping strong ties with key players.
He said ViewLift has the experience needed to help companies exploit the shift and guide them through the complicated streaming device ecosystem in order to come up with applications that consumers and advertisers want.
SnagFilms, which is an independent, ad-supported film site, has been on the market for three years.
ViewLift offers both TV and film content to consumers through a library of over 5,000 free shows and movies.
Other ViewLift investors include Terry Semel, Clark Ventures, Revolution LLC and New Enterprise Associates.